Watch Madonna’s Racy Truth or Dare Fragrance Commercial

By Erin Donnelly 03/29/12 at 09:00 AM

If there's one thing Madonna knows, it's how to deliver a steamy video. And while her Mert and Marcus-directed video for "Girls Gone Wild" was just banned for under-18s by YouTube, we're hoping they don't pull the plug on the sexy new ad for her Truth or Dare fragrance.

Ahead of the Coty scent's exclusive April launch at Macy's, the pop star is busting out her finest corsets (and a kinky eye mask) for the racy black and white commercial directed by former Sex collaborator Fabien Baron.

Reminiscent of "Erotica" and her Truth or Dare documentary, the 30-second spot sees Madge writhing around in black lingerie as she croons "I know I shouldn't act this way, I know good girls don't misbehave, but I'm a bad girl."

You don't say! But despite its erotic campaign, the perfume itself—described as a "unique blend of narcotic florals, balanced with addictive woods and vanilla"—is actually meant to pay tribute to Madonna's late mother.

"My oldest memory of my mother is her perfume," the star has said in press statement. "I carry it with me everywhere. She always smelled like gardenias and tuberose. An intoxicating mixture—feminine and mysterious."

Guess the apple doesn't fall far from the tree ...